Which user groups are already preferring AI-native search tools

TL;DR: Early preference skews to power users (devs, analysts), students, and marketers—tasks where synthesis saves time. Mobile and chat-first users adopt faster. In B2B, research-heavy roles test assistants early, then standardize as quality improves.

Key facts

Early adopters

Developers, analysts, students, marketers

Behavioral cue

Chat-first, mobile-first, time-to-answer sensitivity

B2B pattern

Research/eval roles lead adoption

Content need

Short, citable facts + references

References

• Perplexity — usage signals (industry analysis)
• Search Engine Land — behavior shifts

Last updated: 2025-09-28