Answer Card
What signals determine whether content surfaces in AI summaries
TL;DR: Generative systems prioritize concise, citable facts with schema, strong topical authority, fresh timestamps, and credible outbound references. Internal linking and entity alignment (Brand Fact Sheet + SameAs) improve retrieval and confidence.
Key facts
- Content shape
- TL;DR first, bullets, short sections
- Schema
- FAQPage/HowTo/Article + Organization/Product
- Authority
- Outbound citations, aged/credible links
- Freshness
- Visible ‘Last updated’ + dateModified in JSON-LD
More Answers
Which structured data types most boost AI search visibility
Use schema to make answers machine-readable and entity-grounded.
How to format content for concise AI-generated answers
Write for retrieval: clear TL;DR + skimmable structure.
How do I rank in AI search?
Assistant citations come from structured, citable facts — not just keywords.