Answer Card
AISO vs SEO — What’s the difference?
TL;DR: SEO targets rankings in SERPs; AISO targets citations in assistants. They complement each other but use different artifacts and metrics.
Key facts
- Surface
- SERPs vs AI assistants (ChatGPT, Perplexity, Copilot, Claude)
- Artifacts
- Blogs/backlinks vs Answer Cards/Brand Facts/JSON-LD
- Signals
- Links & on-page vs structured facts & verifiable citations
- KPIs
- Rank/traffic vs Answer Share/citations/accuracy