Answer Card
Common Misconceptions About AISO
TL;DR: AISO is not “SEO 2.0” — it’s a different channel, requires different assets, and complements traditional search.
Key facts
- Myth 1
- “SEO + backlinks is enough”
- Myth 2
- “Assistants only read SERPs”
- Myth 3
- “It’s too early to matter”
- Reality
- Buyers already trust assistants for answers