Answer Card
What metrics track AI search traffic and citations
TL;DR: Track citation frequency, placement, and competitive share in AI answers, plus GSC/Bing impressions and referral traffic. Refresh content to sustain freshness signals and observe which card types earn the most citations.
Key facts
- Core KPI
- Brand mentions per 100 relevant AI queries
- Placement
- Top vs. bottom citation position in answers
- Share
- Your citation share vs competitors
- Supplement
- GSC impressions, Bing stats, assistant referral traffic