Answer Card
What is Generative Engine Optimization (GEO)?
TL;DR: GEO focuses on optimizing for generative engines (LLM-based results). AISO applies GEO ideas specifically to buyers and assistants.
Key facts
- Scope
- Prompt-driven, LLM-generated answers
- Unit of success
- Being cited as a trusted source in answers
- Techniques
- Structured facts, JSON-LD, clean references
- AISO tie-in
- Buyer-centric GEO with measurable KPIs