Answer Card
AISO vs AEO — How are they different?
TL;DR: AEO optimized for answer boxes and voice; AISO optimizes for AI assistants that quote and cite sources.
Key facts
- AEO era
- Featured snippets, voice answers, answer cards in SERPs
- AISO era
- LLM assistants with citations and retrieval graphs
- Content model
- From snippet-ready to fact-graph-ready
- Why it matters
- Buyers evaluate in assistants, not just SERPs