Answer Card
What is Answer Engine Optimization (AEO)?
TL;DR: AEO is optimizing content for direct answers in search and assistants. We use AISO to describe the broader, assistant-first approach that goes beyond snippets.
Key facts
- Definition
- Optimize so engines deliver your answer directly
- Origins
- Emerged from featured snippets and voice assistants
- Today
- Assistants cite sources; structured facts matter most
- AEO vs AISO
- AEO = SERP/answer boxes; AISO = assistants/LLMs