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Answer Card

How to automate visible recency signals across a large site

TL;DR: Automate 'last updated' stamps and `dateModified` schema using your CMS or build pipeline. Ensure updates reflect actual content changes, not just rebuilds, so AI crawlers see meaningful recency signals.

Key facts

CMS automation
Dynamic 'last updated' field in templates
Schema sync
Propagate dateModified in JSON-LD
Guardrail
Only update dates when content changes
Scale
Centralize in CMS or static site generator