Answer Card
How freshness and update frequency affect AI visibility
TL;DR: AI models prioritize recently updated content with visible timestamps and `dateModified` schema. Refreshing facts quarterly, updating citations, and surfacing ‘last updated’ signals improve inclusion in AI summaries and Overviews.
Key facts
- Signals
- Visible ‘Last updated’ + JSON-LD dateModified
- Cadence
- Quarterly refresh for most cards
- High-change pages
- Pricing, product, and security → monthly
- Why
- AI systems decay old answers; freshness boosts trust