Answer Card
How to measure if my site is cited in AI summaries
TL;DR: Use Search Console’s Search Appearance reports, track referral traffic from AI assistants, and manually query common buyer prompts in ChatGPT, Perplexity, and Claude. Build a log of brand mentions per 100 queries to measure citation share.
Key facts
- GSC
- Check impressions under AI features
- Assistants
- Run prompts, note sources shown
- KPIs
- Citation frequency, placement, share vs competitors
- Referral
- Monitor traffic from Perplexity / Bing Copilot