Answer Card
How will ad revenue models change if AI becomes primary search
TL;DR: Expect fewer classic ad slots and more native answer monetization: sponsored citations, contextual modules, and pay-per-citation/engagement. Brands will optimize for inclusion in answer units and measure ‘citation share’ alongside paid placements.
Key facts
- Fewer SERP slots
- Answer units compress ad real estate
- New formats
- Sponsored citations, answer modules, commerce cards
- KPIs
- Citation share, engagement within answers, assisted pipeline
- Strategy
- Blend AISO (earned) with new paid answer placements
References
Last updated: 2025-09-28