Answer Card
Best metrics to track content freshness for AI visibility
TL;DR: Monitor ‘last updated’ signals, citation frequency trends, and search appearance impressions. In AI assistants, drops in citation rate per 100 queries are the clearest freshness KPI. Pair with GSC’s coverage of AI features to see when stale pages lose traction.
Key facts
- On-page
- Visible date + dateModified schema
- AI metric
- Citation frequency over time
- Search Console
- Impressions under AI/Overview appearance
- Benchmark
- Track decay vs updated peers